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    About us

    Unlocking human potential and transforming the most important thing there is: Your Life!

    • Our mission is to bring inspiration and transformation to every professional in the world
    • We value diversity and believe that different backgrounds, experiences and ideas make us stronger
    • Combining our creative minds with our business experience, we form a tight-knit team focused on the journey of YOUR development and experience. Putting our strengths together we bring our A-game to bring out the best in you

    The Wizards behind the MAGIC...
    Who are we?

    Two life-long friends had a vision to revolutionise the career development of young high-potentials worldwide. During our mission we realised that we have touched on so much more than ‘only’ careers, we've transformed lives. This experience led us to….

    Co-founder / COO
    My primary passion has always been people. Their different cultural backgrounds and the secrets of their motivation, choices and decision-making are the variables from which I build the matrix and enigma that I aim to crack. After working for 15 years in corporations, I understood "quite late" that I did not fit, and I could not pursue my passion. I needed the two magic F's: Find a business partner and Found my own company. My specialism is personal development and transformation. I have developed my own interview methods and training programmes to guide professionals into their desired careers in multinational companies. Currently my role is to oversee product development, strategy and the smooth delivery of our training. As a passionate psychologist with a neuroscience background, I love to challenge the status quo and ways of thinking as well as "new rising trends" in an admittedly stubborn way 🙂 Additionally, I hold a PhD in Mathematics and a Masters in Business. I have 25 years' professional experience in several countries across financial services, energy and defense industries. I have coached and facilitated 25,000+ professionals and co-authored case studies for assessment centres.
    Co-founder / CEO
    Lifting people to realise their greatest potential is my passion and has become my profession. From my own early years in the professional world, I saw the importance of understanding myself and my potential. I have been working to share the programmes I have developed, coaching both students and executives and I have taught and coached 25,000+ students at top business schools across Europe. I have lived and worked in five countries with experience in the Banking Industry, Investment Banking, Private Banking and Management Consulting in London, Frankfurt and Munich. I have developed assessment centres for investment banks and leading blue-chip companies. I hold a Masters in Education from the University of Cambridge, a Master in Management from ESCP Europe and am currently a PhD candidate at the University of Cambridge on "The Psychology of Success, Leadership Development".

    General Managers (Magician)

    Programme Manager
    At iLovetobe, Nichola is the Programme Manager and as such she is responsible for the organisation of our educational programmes, developed for and delivered to MBA/EMBA/Masters students at business schools across Europe.. Nichola is an experienced business operations specialist with a proven track record working with SMEs and start-ups, providing operations and project management support. She also manages our network of accredited coaches and industry experts, based around the globe, who provide professional and industry advice as part of these programmes.
    Head of Transformational Learning & Leadership Education
    Georges’ extensive career includes 25 years as CEO of leading corporations, as Senior Partner in a major consulting firm, and more recently as President and Dean of a leading business school. He is an expert in critical multi-dimensional phases such as new business launches and transformation programmes as well as education and training programmes. He is a fellow of the Institute of Directors, Lt Colonel (rc) Air Force and holds a PhD in Economics. His over 40 years of professional life extend across the five continents in several distinct domains from management to engineering. He has published numerous articles and books on business, economics, innovation and management and is a writer and columnist.
    FMCG & Industrial Lead
    Ivana has over 17 years of marketing, brand management and business development experience in the FMCG and Pharma industries, in companies such as Procter & Gamble and Johnson & Johnson. She managed a team of 25 people across EMEA countries, had regional and global brand responsibilities, recruited, trained and mentored teams. Ivana is also an ICF accredited transformational coach and yoga and mindfulness teacher.
    Coaching Lead
    Enrico has coached 1,500+ clients from all over the world, working in all types of industries, from recent graduates to senior management. He is a learning and development professional and psychometrics specialist. He has 13 years' experience in Organisational Development and Learning & Development across local government, in one of the Big 4 (PwC), in higher education, and in an investment bank in the “City” (Macquarie Bank), specialising in psychometric assessments for selection and development. He is a
    qualified coach and a certified career counsellor.
    Finance Lead
    Filippo is a Portfolio Manager at a large asset management company with several years of experience in all asset classes, with a background in corporate finance and financial analysis. Filippo is a CFA® charter holder and a certified ESG analyst. He attended EDHEC Business School where he completed a Double Degree Master in Management/MSc in Risk & Finance.
    Consulting and Strategy Lead
    Anastasiya has over 12 years of experience in financial analysis and strategy at leading institutions such as Bloomberg, Deutsche Bank and UBS. She is a strategist and has excelled in the finance consulting and the fintech sectors in addition to holding a Master in Management from ESCP Europe . She’s currently the Director of Strategy & Special Projects at UBS. She is also a coach and has worked with 40+ nationalities.
    Programme Coordinator
    Olga is the Programme Coordinator and data analyst (geek!) at iLovetobe. She has a quantitative background in physics and is currently finalising her Masters in Education at UCL (London). Being passionate about education, especially on how learning can change societies and lives. Olga has embarked on several international experiences (working a numerous NGOs and grassroots projects) in Ethiopia, India and the US. Her projects included delivering educational programmes for underprivileged children and co-ordinating partnerships between schools. On the “quanty” she is experienced in data handling and analysis in the corporate and non-profit sectors.
    team members

    Our M A G I C A L mindset

    • Motivated

      Committed and passionate about supporting students to build fulfilling careers

    • Authentic

      We value truthful and honest communication delivered with integrity

    • Growth*

      We widen horizons, stretch imaginations and develop skills and confidence

    • Innovative

      We apply the latest methods and tools to deliver a superior service to our clients

    • Change

      We encourage, support and challenge our clients to change

    • Agile

      Flexible and able to quickly adapt to the changing environment to tailor products to the needs of our clients

    • Learning

      We are curious experts who share our knowledge whilst learning from each other

    How we do it

    Today, our philosophy for human transformation is:

    • to take a holistic and multi-lens approach through which we identify and unlock your potential
    • we rethink identifying talent and transformative education by creating customised solutions that enable organisations, entrepreneurs, VCs, business schools and individuals to reach their goals
    • we approach work through our MAGICAL Mindset

    Contact us

    If you want to learn more about how we can work with you or you would like a tailored-made solution, reach out to us.